Build highly functional, Web-based tools that afford a pleasing user experience.
- 2001-2009: Managing Partner, Leadcleaner.com: Co-developing an SaaS Web tool which provided lead capture and qualification to direct response agencies. Responsible for product concept, design, UI, marketing, and some back-end development in PHP/MySQL.
- 1998-2001: Interactive Creative Director, Young & Roehr (B2B full-service marcom agency). Created projects for Sharp, Cadence, Freightliner, Wyle Electronics, many smaller accounts. Ran Interactive dept., supervised programmers, producers, creatives. Planned, created, developed Web sites, extranets, CD-ROMs, software tools. Focus on fulfilling brand promise made in offline media; delivering specialized functionality to diverse, predominantly technical audiences; understanding and abetting clients' complex value propositions, sales channels, and product strategies.
- 1997-8: Human Factors Consultant: Worked with interactive agencies on Web/CD-ROM projects for IBM, Microsoft, H-P, others to improve user experience. Focus on understanding clients' business goals and customer's purchase goals, and mediating between these disparate objectives; and conveying complex, typically quantitative information, in visually simple, benefits-focused forms. Depending on the engagement, delivered interface sketches, user narratives, functional specifications, or fully working prototypes (HTML or Director).
- 1996-7: Associate Creative Director, CKS Partners (later known as MarchFIRST; interactive agency): Worked on projects for Microsoft, MCI, Mitsubishi, IBM, Avery, Nicholas-Applegate (financial services). Supervised creatives and technical staff to deliver Web, CD-ROM, and kiosk projects ranging from promotional sites, to corporate sites, to sales presentations, to standalone kiosk applications for automotive shows. Focus at this early stage in Web development was on mastering new technologies to present compelling, rich product experiences; developing dynamic, flexible platforms for content management; and presenting a consistent corporate brand across tradtional and interactive media.
- 1993-6; Freelance designer, illustrator, Web architect. Ran own shop, ONGdesign, for several years. Jobs for Tektronix, Mentor Graphics, Intel, Trimble, Nintendo, InFocus. Focus gradually shifted from traditional design and (mainly technical) illustration to information design, creating interfaces for information systems, and developing first-generation corporate Web sites.
Reed College, BA in English Literature. Authored semiotic critique of three cookbooks.
"Soft" skills: Design, art direction, information architecture, copy editing, illustration, account planning.
"Hard" skills: Data architecture, technology consulting, marketing, branding, pitching, creative presentation, research.